OUR TEAM

Hey there, I’m Samantha—Sam for short! Five years ago, I dove headfirst into the beauty industry, and let me tell you, it’s been the best ride ever. My passion? Making you feel confident and completely at home in your own skin. I specialize in lashes, brows, waxing, sugaring, facials, and effortless, natural makeup looks—basically, all the things that have you waking up feeling like that girl. Oh, and fun fact—I’m a San Diego native, born and raised. I know, crazy right? We’re basically unicorns at this point. 🌊☀️ Now, let’s talk about Niš. The name comes from a little town in Serbia, inspired by my dad, who always told me, “You don’t need makeup—you’re beautiful just the way you are.” Classic dad, right? And while he was onto something (we’re all stunning in our own way), who doesn’t love a little glow-up? I know I want to look in the mirror and say, yes girl, you’re killing it—preferably with Beyoncé’s Feeling Myself playing in the background. So, if you’re ready to level up your beauty game, I got you! Let me be your esthetician, your hype woman, and your go-to for all things self-care. You won’t be disappointed, babe. See you soon! XO, Sam